Question 1

What is Squirrel360?

Accepted Answer

Squirrel360 is an all-in-one GTM (go-to-market) growth platform built for B2B SaaS startups. It provides tools for ICP building, pipeline forecasting, SDR automation, content planning, and structured learning paths to help founders and sales teams scale revenue faster.

Question 2

What does GTM stand for?

Accepted Answer

GTM stands for Go-To-Market. A GTM strategy defines how a company brings a product to market, identifies its ideal customers (ICP), and builds a repeatable process for generating leads, closing deals, and retaining customers.

Question 3

Is Squirrel360 free to use?

Accepted Answer

Yes, Squirrel360 offers a free plan that includes access to the GTM Resource Centre and core tools. Paid plans (Basic and Pro) unlock advanced features like SDR automation, pipeline forecasting, and AI-powered content planning.

Question 4

Who is Squirrel360 for?

Accepted Answer

Squirrel360 is designed for B2B SaaS founders, sales leaders, and marketing teams at early-stage and growth-stage startups who need a structured, proven framework to build and execute their go-to-market strategy.